Fixed pilot pricing

Know the scope and price before work begins.

The pilot is deliberately narrow: a useful five-page HVAC website, a defined review process, and a verified launch for $1,500.

Optional Site Care

$49per month

Begins only if you choose it after launch.

  • Domain renewal coordination
  • Uptime and form-delivery checks
  • Backup coordination where supported
  • Core software update checks
  • Up to 30 minutes of small content edits monthly

Unused edit time does not roll over. Redesigns, new pages, integrations, advertising, SEO campaigns, and emergency recovery need separate approval.

The whole first year, added up

No retainer hiding behind the build.

Real arithmetic on the two published prices. Nothing else is sold on this site.

Sprint only
$1,500 one-time
Sprint + Site Care
$1,500+ $49 × 12 = $588

Total with optional care: $2,088 for the first year. Care can be declined or stopped. It never gates ownership of your site.

Project boundaries

A good pilot fit stays focused.

A good fit

A clear marketing site for an owner-operated HVAC business.

  • Up to five focused pages
  • Repair, replacement, maintenance, about, or service-area content
  • A clear phone and inquiry path
  • Verified business facts and timely access
  • One organized written revision round
Separate scope

Projects that need custom systems or ongoing campaigns.

  • Ecommerce or customer portals
  • Complex booking or CRM development
  • Large migrations or extensive custom copy
  • Advertising management or ongoing SEO
  • Guaranteed rankings, leads, or revenue

Pricing and ownership FAQ

Important details, in plain language.

What does the $1,500 pilot include?

Up to five focused pages, mobile-first request and click-to-call paths, on-page SEO foundations, verified inquiry delivery with a clear thank-you state, performance and accessibility checks, and one organized written revision round. Payment is $750 after the agreement and $750 after final written approval, before launch.

Is a phone call required?

No. Onboarding, access, direction, requests, feedback, approvals, and launch are handled by email. A short call is optional only before the project if you want one, and it never continues into delivery.

What does the client need to provide?

Accurate business facts, your actual service area and priority services, content and images you have rights to use, and secure collaborator access to the accounts the project needs. Typical timing is 7-10 business days once the agreement, deposit, complete content, and required access are all received.

Who owns the domain and website accounts?

You do. Your domain stays in your own registrar account, critical accounts stay in your name, and access is delegated through secure collaborator invitations, never by emailing passwords or recovery codes.

Does Fieldline guarantee leads or rankings?

No. The work improves clarity, technical foundations, and inquiry delivery. Traffic, rankings, and business results cannot be guaranteed, and any provider promising them should be questioned.

What is included in $49/month Site Care?

Optional after launch: domain renewal coordination, uptime and form-delivery checks, backup and update coordination where supported, up to 30 minutes of small content edits, and a short monthly status summary. Third-party fees beyond the stated allowance are billed separately.

What happens before I pay?

You receive the written scope, exclusions, timeline, price, and agreement. The $750 deposit is requested only after the agreement is accepted.

What does not fit the pilot?

Ecommerce, customer portals, complex booking, large migrations, custom software, advertising, and ongoing SEO campaigns require a separate scope.

Free written website audit

See whether the fixed pilot fits your website.

Get a written audit with one genuine strength, three specific issues, a recommended page structure, and an honest fit decision.

Request the free audit See the $1,500 pilot

Replies arrive by email. No sales call, no obligation.